Online Reputation Management And SEO: How Are They Connected?
The rise of the internet has completely revolutionized how we conduct business and may have also revolutionized how we manage our image. The concept of reputation management has been around since the beginning of time (or at least in the age of the internet), but it has become far more complicated in recent years. From fake social media reviews to online shaming, being online means being in the public eye, and while that’s a great thing, it also means that negative attention can come your way. The vast majority of businesses today have websites, blogs, and social media accounts, and because of this, competition amongst businesses has increased. This means now, more than ever, businesses need effective means to stand out from the crowd, and digital marketing solutions such as search engine optimization (SEO) and online reputation management (ORM) are exactly what companies need. Online reputation management (ORM) and search engine optimization (SEO) are two distinct marketing techniq